What do I look for in the artists I manage?
Artistic quality - Your music has to be top-notch. From creative idea to implementation. I’m happy to work with you to improve the delivery of your work, but you have to be able to demonstrate and communicate your talent.
Authenticity is integral to the artists I work with. Your music has to be honest and true to how you are as a human. If you aren’t true to yourself, how can you be true to others?
Passion - Succeeding in the industry takes a lot of passion, enthusiasm and drive. There are great times ahead, but things can also be tough and you need to have an overwhelming amount of love for what you do to be able to take the good with the bad.
Openness is key. I’m a creative specialist and not all of my suggestions will be ‘the norm’. I need the artists I work with to be open to my suggestions, knowing that I have their best interest at heart.
Work-ethic - Things might look like they happen overnight, but they don’t. Opportunities and relationships take a lot of cultivating and this can take time. Keeping on top of a growing career requires a lot of energy and dedication, so I need the artists I work with to bring a hard-working mentality to the table
Ellie Dixon
Labelled an "indie pop wunderkind" by Avro Telvanni, Cambridge-born 22-year-old Ellie Dixon creates self-produced, punchy bops with groove and a sense of humour. Producing from her bedroom studio, she has created her own brand of self-aware alt-pop described by She Wolf as "pop music with brains". Dixon fuses her bespoke blend of indie pop, rap, jazz and R&B as she expresses life lessons and frustrations through witty lyrics and earworm melodies. Influences include; Easy Life, Still Woozy, BENEE and Anderson .Paak while oozing with her own personality, creativity and a love for the unconventional. Both her musical versatility and self-made, joyous visuals have been catching the ears and eyes of many, landing her Spotify editorial play-listing, radio play on BBC Radio 1 and BBC 6 Music, and backing from CD Baby.
In the last year, Dixon has taken the online world by storm. Dedicating her time towards growing her online platform has seen her following skyrocket - in the last 3 months alone she has increased her following by 200k on Tik Tok and 12k on Instagram. She has been attracting attention for her highly engaging and personality-fuelled videos ranging from harmony layering to production challenges. She released her single 'Space Out!' in July 2020 which received overwhelming support and has now reached 300k Spotify streams. She then released her single 'Sucker' in February 2021 which has already had airplay from BBC Radio 1, BBC 6 Music and featured on Spotify's 'New Pop UK' playlist. This is her second single in the run-up to an EP dropping this summer.